How to choose the right innovation process for  your challenge

Some innovation processes are dispensing with user research in favour of jumping straight to ideation. 

While extremely useful data will undoubtedly come from putting a working prototype in the hands of users, it’s important to consider whether your prototype is answering the right question or problem in the first place. In this whitepaper you will learn about 9 key considerations when deciding what innovation route to take including how to:

  • Evaluate the complexity of the problem
  • Decide whether upfront insight is necessary
  • Harness technology
  • Beware of risks, such as the dominant voice!